Carefully adhering to Presto Pasta’s established brand identity was essential in achieving cohesive designs for their social media and website.
The objective of this line of social media ad creatives was to promote a new low-carb, keto-friendly zucchini noodles dish towards a health-oriented audience in Valencia, California. Special attention was given to communicate Presto Pasta’s enduring aesthetic of fresh ingredients and polished cuisine.
Adobe Photoshop and Adobe Illustrator
With emphasis on consistent brand identity, proper social media aspect ratios, web-optimized file sizes and RGB color profiles, clear and direct message towards their audience, and calls to action.
Bringing Presto Pasta’s refined brand identity from their existing print creatives to their website and online presence required careful attention to consistency of fonts, colors, and stylistic elements that comprise the chain of restaurant’s coherent design structure.
Adobe Photoshop and WordPress (with HTML5, CSS3)
With emphasis on consistent brand identity, web-optimized image files, responsive design, and clear calls to action.